Since the beginning of the pandemic early last year, few commodities have seen such an exponential rise in growth than betting markets.

As millions globally were forced indoors, betting apps became one of the big means of escapism in an increasingly crazy world, with the market flooded by companies both old and new.  But just which bookmaker is the best?

Often it comes down to a simple choice of preference, over not just choice of sporting markets, but simple aesthetics.  Does it get better than the sight of a selection on your goals acca going ‘grey’? That is one of the big pulls of SkyBet for many.

On a sheer more basic level however, a rather clever colour combination-advertisement combo can work wonders.  Does SkyBet’s standout red-white-blue combo catch the eye, or do the greens of PaddyPower and Bet365 prove a bigger draw?

Or does MansionBet’s black-red-white scheme tick your box, whilst the bright yellows of Betfair also stands out from the crowd and its Exchange platform offers a unique stance to lay bets against the rest of the market.

Perhaps the bigger lure for punters though, are the perks on offer.

That comes in the shape of free bets, and depending on your bookie of choice, with the right selection and of course a good dash of good fortune, these freebies can make you decent profit. But we’re not talking necessarily about the free sign-up bets or free credits across a host of betting platforms. How about when those trial introduction fades?

Let’s compare and contrast.

Bet365 for many has become one of the most popular bookies, largely due to their boosted acca percentage for many bets, and also, a greater choice of markets. The company’s big plus comes in the hugely popular goalscorer market however, where if one player goes off injured or for any other reason in the first half, bets with be voided and returned as a free bet instead. Where they fall away however, are in a rather inconsistent stream of other free bets to use.

Returning to SkyBet meanwhile, a free bet every week comes if a £25 bet stake is reached, with a £6 free in-play bet having now been introduced to SkyBet Club, as an alternative. PaddyPower of late have come up on the rails as the bookmaker of choice for a lot of bettors, presenting a rather more eye-catching platform, with frequent boosted wins also, especially on the horses.

Whichever one you choose it is important to gamble responsibly however, and any good bookie will have deposit limits. That should be your biggest guide of all.

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