It’s estimated that a 30-second slot for a Super Bowl commercial this year will cost in the region of $7million and as companies fight for the most wanted of television spot in any calendar year, Rihanna takes her turn to play the Half Time Show at State Farm in Glendale.
As almost as a side act, the Philadelphia Eagles and Kansas City Chiefs will pause on-field hostilities on Sunday night as Savage Fenty herself makes Arizona her most grandest of stages, performing a 13-minute medley of songs from her eight studio albums.
So what will the 34-year-old Bahamian open with? Which ditty will close the show? Will any of her showbiz pals make a cameo?
We’ve scoured the markets with QuinnBet for the best novelty bets for Rihanna’s Half Time Show.
As the singer revealed earlier this week, the second-best-selling female music artist of all time has 39 different setlists she has prepared for as to throw punters off the scent somewhat, so picking an opening tune may prove somewhat tricky.
Having not performed a full live gig since the 2016 Abu Grand Prix, it might be worth noting though that in all of her last four live shows, Rihanna has opened with Stay.
Initially available at a repeat price of 3/1, that song then shot out to 14/1 late on Friday, with Don’t Stop The Music now the shortest standalone price at 5/1.
That very tune opened her medley performance at the 2016 MTV Video Music Awards, and any other song offers zero value at 1/20.
There have also been rumours that Lift Me Up might sneak into opening proceedings and it will do so at a current punt of 10/1.
Aside from being one of the most talented singers of a generation, Rihanna has also become a fashion icon and hair colour is also a market that will see fevered speculation this weekend.
Whilst a jet-black look is a heavy 1/5 favourite for a first appearance colour, either Blonde at 7/2 or our personal punt, red, at 6/1 might appeal to those having a flutter.
For an opening colour outfit meanwhile, it is widely known that Rihanna loves her greens and blacks, however, given the Eagles are in town, that might prompt something of a change-up from one of music’s all-time heavy hitters.
So how about a grey/silver number at 9/2?
As far as the closing ditty goes, Diamonds could now be showstopper at 1/5, but Don’t Stop The Music might still be an apropos alternative at 15/8.
For longer shots, any other song aside from those two mentioned, Umbrella, We Found Love, Stay, Love On The Brain or Where Have You Been is a 5/1 price and perhaps worth a buck or two.