There are a huge number of licensed and approved online bookmakers in the UK, which has resulted in a vast and very competitive industry. In fact, UK has the largest number of fully licensed online gambling operators on the planet and which, together, has more than 33.6 million active betting accounts.

Over the last five years, sports betting in the UK has experienced rapid growth and interestingly, as it stands, cricket is currently the most popular among bettors. However, the sheer number of competing bookmakers can make it hard for punters to select the best possible option, which is why affiliate sites such as exist to provide a helping hand.

New Customer Offers

As the online sports betting market has become increasingly crowded, so too operators have sought to compete more aggressively through the provision of increasingly lucrative welcome offers.  These are awarded to all new players at a particular bookmakers, while they typically take the form of either a free bet up to a specified value of a money-back offer relating to your very first wager.  In the case of William Hill, for example, the brand is currently offering a £30 of free bets. To qualify, new players simply need to credit their account with a minimum of £10 to then get 2 x £15 free bets.

Meanwhile, MrPlay offers new players who credit their account with at least £10 a £10 free bet. These wagers must be placed on outcomes with minimum odds of 1/1, while the bet must be settled within 14 days of placement.  These offers all provide various levels of value to punters, while they’ll also be subject to wagering requirements in most instances. These stipulate the precise amount of cash that you’ll have to wager before withdrawing any winnings associated with the bonus, and can have a direct impact on the viability of a particular offer.

Offers such as these are listed on and are listed in real time, including terms and conditions.

Responsible Gambling

In today’s day and age, responsible gambling represents a huge focus for operators, especially since the UK Gambling Commission (UKGC) announced the safeguarding of vulnerable players as one of its core strategic objectives through 2021.

Certainly, operators that prioritise responsible gambling are best-placed to take care of their individual customers, while this outlook is also indicative of a player-centric bookmakers that puts punters before profit.  Therefore, BestofBets.comprovides comprehensive reviews of the responsible gambling measures in place at specific operators, from the option to set time-sensitive deposit limits to the option of self-excluding from gambling activity at any time and therefore, allow punters to see which bookmakers with its customers’ best interest at heart, whilst identifying the brand that offers the best and most proactive responsible gambling tools directly to players.

Sports and Betting Markets on Offer

With a summer dominated by a number of big sporting events including the delayed Euro 2020, Wimbledon, The Lions Tour and the Olympics, which has been the focus for most bookmakers as of late, but most betting providers offer access to a diverse range of sports and novelty bets including football, tennis, boxing, greyhound racing and much more. For example, William Hill offer more than 33 different disciplines whereas online betting sire BetBull offer more than 20 disciplines.

At, we provide punters with an insight into which bookmaker that has the largest number of markets on its books, along with which provider that offers the best odds and free bets for different competitions and tournaments. We also advice punters whether or not a bookmaker offers access to the esport and crypto markets – both of which represents a growing vertical in the iGaming space.

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