England versus Germany.

It is without doubt, one of the biggest rivalries going in football and on Tuesday evening, the latest chapter will play out in the last 16 of Euro 2020.

As Wembley plays host to the fixture for only the third time in a major tournament, memories of not only the 1966 World Cup final but the two sides’ memorable Euro ’96 semi-final meeting will be evoked.
In what will be the 33rd meeting between the two nations, the only question that matters however, is who will reach the last eight to face either Sweden or Ukraine on Saturday?

With England playing their fourth game of the tournament in north London, in the region of 20,000 fans will be roaring the hosts on this Tuesday, and on home turf, Gareth Southgate’s men are 13/8 with SBK and 8-5 with MansionBet to progress.

The Germans meanwhile, are surprisingly long odds at 2/1 with SBK again, meaning you can treble your money – perhaps to cushion the blow of any potential England loss.

In terms of a correct score, the last time England and Germany faced off in the Euros, the game went to extra time after a 1-1 draw, and you can get the same result over 90 mins at 5-1 with SkyBet.

Winding back the clock to their 2010 meeting at the World Cup in South Africa, England were on the receiving end of one of football’s great injustices.

With Germany 2-0 up in Bloemfontein, England grabbed a goal back via a Matthew Upson header, before Frank Lampard looked to have equalised from distance.  The goal was infamously ruled out after the officiating team could not confirm the ball had crossed the line – by a clear distance – and was one of the big reasons why we now have video technology.

Could we see VAR intervene and overturn an incident on Tuesday? Again, SkyBet are offering 6/4 odds.
Finally, it would not be an England-Germany clash without mention of the dreaded ‘p’ word.

Though England banished their penalty hoodoo at the last World Cup, the thought of another spot-kick showdown with Germany fills the average Three Lions fan with a cold dread.  But it is a possibility given the nature of England’s recent results.

If you can steel yourself to go through the ringer from 12 yards once more, you can back either team to win the shootout at 5/1 with Bet365.

Betting fundamentals and step-by-step how-to guides

Whether you’re sizing up a classic rivalry like England v Germany or a Saturday acca, sound fundamentals make every decision clearer. This guide expands on the match talk by showing you how to price markets, manage risk and use our bookmaker comparisons to your advantage.

At Best Of Bets, we combine independent reviews with practical, no-nonsense betting education. Use this page to sharpen your process, then follow our affiliate links and banners to compare prices and responsibly claim verified UK offers.

Build confident betting habits with clear basics

Betting is about evaluating probability and price, then deciding if the offered odds are fair for the risk you take. Treat it like a business decision, and your results will reflect that discipline over time.

You won’t win every bet, but you can win on value, bankroll control and shop selection. That starts with understanding odds, markets and the difference between opinion and edge.

Understanding odds formats and implied probability

Bookmakers present the same idea in different wrappers: fractional, decimal and American odds are just alternative languages for price. Learn each quickly so you can compare across sites and spot the best number in seconds.

Implied probability converts odds into a percentage, telling you what chance the price suggests an outcome has. If your estimated chance is higher than the implied probability, you’ve found potential value.

Convert fractional, decimal and American odds

Fractional shows profit relative to stake, decimal shows total return per unit, and American shows profit relative to 100 or the stake needed to win 100. If 13/8 becomes 2.625 in decimal, you instantly know a £10 stake returns £26.25 in total.

To compare sites, keep decimal in mind because it’s quickest to scan and calculate. Most UK books let you toggle formats in your account settings within seconds.

Calculate implied probability from any price

Implied probability from decimal odds is simple: percentage equals one divided by the decimal price. For example, 2.625 implies roughly a 38.1% chance before margins.

For fractional odds a/b, implied probability equals b divided by (a + b). Use this skill to check if your view of a fixture is more accurate than the market’s.

Overround, margin and why books differ in pricing

Each market includes a built-in margin called the overround, so the summed implied probabilities exceed 100%. Lower overround means a sharper, better-priced market for you.

Different books set different margins depending on competition, liability and trading approach. That’s why comparing odds via our banners can add immediate value without changing your opinion.

Market types explained: match, handicaps, goals

The 1X2 match result market is the most familiar, but it’s not always the best route to value. Handicaps, goal lines and props can express the same opinion at a better price.

Before you bet, decide whether you want to back a team, reduce variance, or focus on goals or chances created. Pick the market that best reflects your edge.

1X2, draw no bet and double chance explained

1X2 pays on home win, draw or away win, but it carries full variance. Draw No Bet returns stake on a draw, lowering price but reducing risk.

Double Chance covers two outcomes at shorter odds, useful when you like an underdog not to lose. Use it to back resilience rather than outright dominance.

Asian handicaps and goal lines demystified

Asian handicaps level the field by applying goal starts like +0.25 or -0.75, often splitting stakes across lines. These markets can reduce draw risk and align better with your true estimate of team strength.

Goal lines such as over/under 2.25 also split stakes, smoothing results when a match sits between two fair totals. They’re ideal when your model focuses on chance creation rather than winners.

Both teams to score and correct score notes

Both Teams To Score (BTTS) is driven by chance quality, tactical intent and game state dynamics. It offers value when the market underestimates either side’s ability to create high-quality chances.

Correct Score is attractive but volatile, so treat it as a small-stake market unless your data strongly supports a specific pattern. For many bettors, handicaps or totals are a better expression of the same insight.

How to assess value: price versus true chance

Value exists when your assessed probability is greater than the price-implied probability after margin. You don’t need to be perfect; you need to be less wrong than the market often enough.

A small edge consistently applied and shopped for the best price compounds over time. That’s the core of sustainable betting.

Build a fair-odds view with simple models

Start with team strength ratings, recent performance, injuries and schedule, then translate into a baseline percentage for each outcome. You can keep it simple with rolling form and shot quality, or go deeper with xG-based projections.

Make fair odds by inverting your percentages, then compare against live prices. You’re not trying to predict the future perfectly, just price the present better.

Shop lines to turn lean edges into value

Your 2–3% opinion edge becomes 4–5% by securing a better number. That difference can be decisive across a season.

Use our bookmaker reviews and banners to open accounts where prices and limits suit your markets. Always check several books before you click bet.

Beware biases and anchoring on headline stats

Recency bias, anchoring on a big win or loss, and overvaluing possession can warp your view. Stick to metrics that correlate with chances and finishing quality.

Build your pre-match notes before reading market narratives. That protects your number from outside noise.

Bankroll management and staking made simple

Decide your bankroll up front and assign a unit size you can comfortably stake without stress. A calm, repeatable staking plan outperforms guesswork and gut feel.

Stake in units so one result never dictates your mood or your month. Consistency is a risk-management superpower.

Fixed, proportional and Kelly-style staking

Fixed staking uses the same unit for every bet, which keeps variance transparent and emotions stable. Proportional staking adjusts the unit as bankroll changes, which can smooth drawdowns and grow stakes with your balance.

Kelly-style staking scales by perceived edge and price but can be volatile and unforgiving to estimation errors. Many bettors prefer half-Kelly or cap sizes to limit swings.

Set limits, unit size and loss stop rules

Define a maximum stake per bet and a daily or weekly exposure limit before you start. This prevents chasing and keeps you within defined risk boundaries.

Set a loss stop for the day or week and stick to it. Tomorrow is another market.

Protect your bankroll during losing streaks

Losing runs happen even with positive expected value because variance is real. Reduce stake size, tighten criteria and review your process rather than forcing action.

Never view betting as a way to recover financial problems or cover bills. Keep it affordable, enjoyable and strictly 18+ only.

Using data: form, xG, injuries and scheduling

Form without context misleads, so pair recent results with expected goals, shot quality and chance volume. Opponent strength and game state explain a lot of variance.

Check the schedule for travel, rest days and fixture congestion, which can be as impactful as an injury. Margins shift when minutes pile up.

From xG to shot maps: what matters most in football analysis

Expected goals reflects chance quality better than raw shots or possession, especially over medium samples. Shot maps and non-penalty xG provide clearer signals about sustainable performance.

Prioritise chance creation and prevention, set-piece threat and big-chance conversion. These factors matter more than headline possession or simple shot counts.

Injuries, travel, rest days and rotation risk

A team missing its ball-progressor or holding midfielder can suffer more than one missing striker. Model role importance, not just headline names.

Rotation increases variance, particularly after European away trips or in short turnarounds. Adjust goal expectations and possession splits accordingly.

Weather, pitch and referees can tilt outcomes

Heavy rain, high winds or poor surfaces depress passing tempo and shot quality, often favouring unders. Fast pitches and dry conditions can lift transitions and chance volume.

Referee profiles matter for cards and penalties, which influence totals and handicaps. Confirm assignments close to kickoff when information is firm.

Live betting essentials and in-play discipline

In-play betting rewards speed and clarity but punishes impulse. Enter only when the live price exceeds your refreshed fair number.

Prepare scenarios pre-match so you know what to do when the game shifts. Discipline beats hot takes.

When to bet in-play and when to pass for better outcomes

Good in-play entries appear when the market overreacts to a red card, injury or momentum that your model says is overstated. Bad entries happen when you chase because a rival scored or you “feel” it.

If you wouldn’t take the same bet pre-match at an equivalent price, pass in-play. Consistency reduces costly errors.

Manage liquidity, delays and cash out noise

Accept that in-play delays protect books from latency, so your bet might not be accepted during a dangerous attack. Price your edge conservatively to cover delay risk.

Crowded televised games have better liquidity and tighter odds than lower leagues. Stick to markets where your edge exceeds the slippage.

Halftime adjustments and late-game scenarios

Halftime is ideal for calm reassessment with new data on pace, shots and tactical tweaks. Update your totals or handicaps against your pre-match baseline.

Late-game time decay pushes totals and prices quickly, so be prepared with trigger points in advance. Avoid last-second punts driven by emotion.

How to compare welcome offers and bonuses

Not all offers are equal; some enhance expected value while others add friction. Focus on transparent deals that match your markets and staking style.

Use our reviews and banners to compare terms side by side from licensed UK bookmakers we recommend. Always read the small print before you opt in.

Free bets, profit boosts and bet credits

Free bets usually return winnings only, not the free stake, so adjust expected returns accordingly. Profit boosts can add real edge when applied to prices you would take anyway.

Bet credits sit like cash for staking but may have restrictions at settlement. Price first, offer second, every time.

Wagering, min odds and expiry small print

Wagering requirements and minimum odds can turn a good headline into poor value. Align offers with bets you already plan to place to avoid forcing action.

Expiry dates matter, especially during international breaks or quieter weeks. If you can’t use it in time, it isn’t value.

Opt-in, qualifying bets and payment methods

Some promotions require explicit opt-in before placement and specific bet types to qualify. Miss one step and you may lose the benefit.

Payment method exclusions can apply to e-wallets or prepaid cards. Check eligible methods to keep your plan on track.

ACCAs, bet builders and when to use them

Accumulators multiply price and variance, so keep stakes modest and selective. Use them when you have multiple small edges and the best available prices.

Bet builders are great for telling a single-match story but can hide margin if the legs are correlated. Compare the builder price to manual combinations where possible.

Correlated legs and same-game pitfalls to avoid

When legs influence each other, the fair combined price is lower than multiplying independent probabilities. Books account for correlation, but builders can still carry heavy margin.

If your story is “England to press and both teams to score,” check if a handicap plus BTTS or total goals expresses it more efficiently. Don’t pay extra margin for convenience.

Boosts, insurance and realistic expectations

Acca boosts and insurance can tip marginal multis into acceptable value when the base prices are already strong. Never accept weak legs just to qualify for a bonus.

Set realistic goals and keep ACCAs a small part of your staking plan. Singles and two-leg multiples remain the backbone of disciplined betting.

Pricing gaps across sportsbooks on combo bets

Different books treat correlations and builders differently, creating exploitable price gaps. Shop around on the same combination and you’ll often find material differences.

Our bookmaker comparisons highlight which operators typically price certain markets most competitively. Click our banners to check live numbers before you commit.

Cash out, partial cash out and alternatives

Cash out is convenient but often priced with a fee that reduces expected value. Use it sparingly and only when it aligns with your risk plan.

Partial cash out lets you de-risk while keeping some position, which can suit tournament volatility. Consider hedging manually as a more transparent alternative.

Hedge manually versus taking cash out when it pays

Manual hedging on an exchange or opposing book can produce a better net position than the built-in cash-out offer. Compare both in real time and choose the higher expected value.

Factor in liquidity, commission and delays before acting. If you can’t execute cleanly, convenience might justify a small cost.

Expected value impact of early settlement

Cash out turns a live bet into a new transaction at the offered price, which may underpay for your true equity. Your edge can vanish if you settle too often.

Reserve early settlement for specific scenarios like injuries, severe weather changes or tournament motives. Put criteria in writing to avoid impulse exits.

Time decay and market moves in settlements

As time ticks down, the fair price shifts rapidly, especially around one-goal leads. Books protect themselves with conservative offers.

If you expect the market to move further in your favour, waiting can add value but raises risk. Decide before kickoff how you’ll act in common states.

Creating a pre-match checklist and routine

A short, repeatable process beats ad hoc analysis when fixtures stack up. Create a one-page checklist and use it for every match.

Consistency builds better numbers and reduces wasted time. Your goal is clarity, not complexity.

A simple six-step process for consistency

Step one, update ratings and injuries; two, set base totals and handicaps; three, adjust for schedule, weather and motivation. Four, price your markets; five, shop lines; six, record your reasons.

Keep the whole process under 20 minutes per match once you’re practiced. That’s enough for 90% of your decisions.

Set reminders and review before kick-off

Lineups drop roughly an hour before kick-off and can change prices quickly. Set alerts so you can validate your bet or adjust your plan.

If the team news confirms your assumptions, consider increasing confidence slightly within your staking rules. If it conflicts, either reprice or pass.

Template notes for international tournament ties

Tournament football can differ from league play on tempo, caution and substitution patterns. Use a template that emphasises rest days, travel and penalty propensity.

Big rivalries can compress prices due to public interest, making discipline and shopping even more important. Let the numbers, not the narrative, guide you.

Recording results and learning from variance

Keep a simple ledger of date, market, price, stake, book, pre-match fair odds and result. That record is your edge-lab.

You can’t improve what you don’t measure, and memory lies under pressure. Data doesn’t.

Track ROI, CLV and closing line movement

Closing line value (CLV) measures whether you beat the final market price, a strong proxy for long-term edge. Aim to beat the close consistently, even during short-term downswings.

ROI matters, but it’s noisier than CLV in small samples. Track both to understand performance and process health.

Use a weekly review to refine your edge and focus

Once a week, review wins and losses against your pre-match reasoning to spot recurring strengths. Drop markets where you can’t beat the close and double down on those you can.

Refine your checklist and staking rules based on evidence, not emotion. Progress compounds when you focus.

Separating process quality from short-term luck

A bad week doesn’t mean a bad method, and a hot streak doesn’t prove genius. Judge bets by whether your price beat the market and followed your plan.

Variance is a feature, not a bug, so keep stakes steady and reviews regular. The edge shows over time.

Safer gambling tools, limits and support

Gambling is for adults aged 18+ only, and it should remain affordable, fun and under your control. Use the tools UK-licensed bookmakers provide to set firm boundaries.

If betting stops being enjoyable, step away and seek help. Your wellbeing comes first, always.

Set time, deposit and loss limits in minutes

Most UK books let you set daily, weekly and monthly limits quickly in your account. Time-outs and reality checks help you keep sessions short and mindful.

Self-exclusion tools are there if you need a longer break. Use them the moment you feel control slipping.

Recognise warning signs and seek support

Warning signs include chasing losses, betting with money you can’t afford to lose, or hiding activity from loved ones. If you spot any of these, pause and reset.

Support services and operator tools are confidential and designed to help. There’s strength in asking early.

18+ only, set boundaries and take breaks

Only adults aged 18+ should use our site, and marketing is not directed at under-18s. Keep betting behind clear limits and prioritise family, work and commitments.

Take regular breaks and treat betting as entertainment, not income. If in doubt, don’t bet.

Where to start: resources and next steps

Bookmark this page and use it alongside our bookmaker comparisons and promotions. Combine fundamentals, disciplined staking and price shopping for sustainable results.

When you’re ready, explore our reviews and click through our affiliate links and banners to licensed UK operators we trust. T&Cs apply, 18+ only.

Click banners to compare odds with confidence

The quickest upgrade to your edge is getting the best available price. Use our banners to compare live odds and offers across trusted UK bookies in seconds.

Moving from average to best lines adds value without extra risk. Make it a habit before every bet.Please gamble responsible – online gambling is for 18+ aged adults only. Please review the terms of the online casinos and bookmakers we advertise here on our site.
What is Best Of Bets and how does it help me bet smarter?

Best Of Bets is an independent UK affiliate site providing plain‑English betting education, bookmaker comparisons and verified offers from licensed UK bookmakers to help you price markets, manage risk and shop the best odds.

How do I convert fractional, decimal and American odds?

Convert fractional a/b to decimal by (a/b)+1, decimal back to fractional by (decimal−1) as a fraction, and American shows +X as profit per 100 or −X as the stake needed to win 100.

How do I calculate implied probability from any price?

Implied probability equals 1 divided by the decimal price (or b/(a+b) for fractional), indicating the chance the odds suggest for an outcome.

What is overround and why do bookmakers’ prices differ?

Overround is the bookmaker’s built‑in margin that makes total implied probabilities exceed 100%, and because margins vary by operator, shopping prices can immediately improve your value.

Which market should I choose: 1X2, Draw No Bet or Double Chance?

Choose 1X2 for maximum price and variance, Draw No Bet to reduce risk with stake returned on a draw, or Double Chance to cover two outcomes at shorter odds.

What are Asian handicaps and goal lines?

Asian handicaps and totals (e.g., +0.25 or over 2.25) split stakes across lines to reduce draw risk and better match your view of team strength or expected goals.

How do I identify a value bet?

You’ve found value when your assessed probability is higher than the price‑implied probability after margin, so build fair odds, shop lines via our banners and only bet when an edge exists.

What staking plan should I use to manage my bankroll?

Set a bankroll you can afford, stake in fixed or proportional units, consider capped or half‑Kelly for edges, and use firm daily limits and loss stops to control variance.

How should I compare welcome offers and bonuses?

Compare offers by checking wagering, minimum odds, expiry and payment method exclusions in the T&Cs, and only opt in when a promotion fits bets you already plan to place.

Who can use your site and partner offers, and how do I bet safely?

Our content and partner offers are for UK adults aged 18+ only; bet responsibly, use bookmaker limits and support tools, and never gamble money you can’t afford to lose.

As England look to move on from last Friday night’s rather laboured showing against the Auld enemy Scotland, the Three Lions seek top spot in Group D against the Czech Republic on Tuesday.

But do they want to?

Permutations aside, Gareth Southgate’s men are under pressure to find a performance but remain strong favourites to win, with MansionBet at 3/5 and SkyBet at around 4/7.  The Czechs however, currently sit top of the pile in the standings and have proved a tricky customer for England in recent meetings.

Priced at an intriguing 15/2 with Unibet or 25/4 with MansionBet again, Prague could be turned red with a Czech win at Wembley. The draw meanwhile, can be fetched at 29/10 with Betfair.

Though Harry Kane has struggled in the tournament so far, Patrik Schick has been the star for Jaroslav Silhavy’s men with three goals so far in the Euros, and will look to add to his tally versus England. The Bayer Leverkusen forward has looked in fine form this summer, and at 4/1 to score anytime with SkyBet, Schick may be shrewd value.

With England set to make several changes due to Mason Mount and Ben Chilwell isolating, and as the possibility of Kane being rested arises, goals from set-pieces perhaps look the best threat for the hosts.
As such, with Harry Maguire likely not risked, John Stones, after hitting the bar against Scotland still carries a tantalising 11/1 value to score with SkyBet.

Finally, if we return to the state of play in the Group, a draw would see both teams through, and the visitors will perhaps see their initial first-place qualification as a plus, albeit with a last 16 tie against a Group of Death opponent to play.

A stalemate therefore is a vague possibility, and if a 0-0 draw takes your fancy, MansionBet will give you 6/1 odds for your Tuesday evening.

Betting fundamentals and practical how-to guides

Welcome to a clear, practical guide designed to help you bet smarter, manage risk, and get more from the UK’s best-licensed bookmakers. Use this as your go-to primer before you place your next wager.

Wherever you see an offer or banner on this page, you can click through to compare trusted bookies, view prices in real time, and secure verified sign-up bonuses. Always read the terms and conditions, and please bet responsibly.

Start with odds, markets and staking basics

Before you back your next selection, make sure you understand how odds convert to implied probability and how markets are framed. That understanding is the foundation of finding value and protecting your bankroll.

Combine that knowledge with a disciplined staking plan and basic record-keeping, and you will make more consistent, informed decisions. If you are new, start small, track everything, and scale only when you are comfortable.

Understanding fractional, decimal and probability

UK sportsbooks display fractional odds by default, but most now allow decimal or American formats. Learn all three so you can shop for the best price quickly across multiple operators.

Implied probability helps you judge whether a price is fair compared to your own assessment. If your true probability exceeds the implied probability, you have potential value.

Convert odds and implied probability easily

For fractional odds A/B, implied probability is B ÷ (A + B), and decimal odds D convert to implied probability as 1 ÷ D. For example, 4/1 implies 1 ÷ (4 + 1) = 20%, while 1.80 implies 1 ÷ 1.80 ≈ 55.56%.

You can also convert fractional to decimal by D = (A ÷ B) + 1, and decimal to fractional by removing the 1 and simplifying the remainder. Use the format that helps you compare value fastest.

Avoid common mistakes with price shopping

Do not assume prices are identical across brands because markets are competitive and move at different speeds. A small improvement in price compounds significantly across a season’s worth of bets.

Check at least three UK-licensed bookmakers before placing a bet, and click our partner banners to see live offers. Better odds and fairer terms improve your long-term return without extra risk.

Example calculations for typical football bets

If a team is 4/6 (1.67), the implied probability is roughly 60%. If your model or research puts them at 65%, the price might represent value if you also consider variance and lineup risk.

For an anytime goalscorer at 4/1 (5.00), the implied probability is 20%. If you estimate 24% based on minutes, shot volume and opposition, that is a positive edge if you shop for the top line.

How to read markets and match outcome options

Start with the main result market, then learn how related markets capture different match dynamics. Each market tells a story about how a game might unfold and where risk sits.

Understanding how markets interact helps you avoid inconsistent positions and duplicate risk. It also opens up smarter ways to express a view at a better price.

Match result, double chance and draw no bet

Match result (1X2) pays on home, draw or away, and prices reflect team strength, injuries and venue. Double chance covers two outcomes in one selection for lower risk and shorter odds.

Draw no bet removes the draw by refunding stakes on stalemates, sitting between 1X2 and double chance in both risk and price. It is a practical way to back favourites when a cagey game is likely.

Totals, handicaps, BTTS and correct score basics

Totals and both teams to score let you back game tempo rather than picking a side. Handicaps, including Asian lines, can reduce draw risk and align your stake with expected margins.

Correct score offers big prices with high variance, so stake smaller and shop prices carefully. For most bettors, totals and BTTS are more reliable reflections of team profiles and playing styles.

Same game multiples and related contingency

Same game multiples combine correlated selections like a team to win and over 2.5 goals. Prices are algorithmically adjusted for correlation, so value is rarer than in unrelated accas.

Build these only when you have a strong angle that the pricing does not fully capture. Always verify final terms and any boosts via our recommended partners’ banners.

Bankroll management, staking plans and limits

Your bankroll is the amount you can afford to risk without affecting everyday life. Ringfence it, track it, and never chase losses or use money needed for bills or essentials.

A good staking plan protects you during variance and helps you scale during hot streaks. Your aim is to survive the downswing to still be present for the upswing.

Set deposit limits and choose a base unit

Set deposit and loss limits with each bookmaker to stay in control; tools are easy to apply in your account. A base unit is a fraction of your bankroll, such as 0.5% to 2%, that keeps stakes consistent.

Smaller units lower risk and reduce pressure during losing runs, which are inevitable. Review limits monthly and adjust only if your financial situation and confidence justify it.

Level stakes, percentage staking and Kelly

Level staking uses the same stake per bet, making tracking simple and variance manageable. Percentage staking scales your stake with bankroll changes, keeping risk constant as a proportion.

Kelly uses edge and odds to size stakes optimally but can be volatile if your edge is misestimated. Many bettors use fractional Kelly or cap stakes to reduce downside.

Recording results, variance and losing runs

Track every bet with date, market, odds, stake, reasoning and result. A simple sheet reveals where you win, where you leak, and what to refine.

Expect losing runs even at positive expected value; that is the nature of probability. Prepare emotionally and financially so variance does not pressure bad decisions.

Finding value and calculating expected return

Value is the difference between your true probability and the market’s implied probability. Without a value edge, the bookmaker margin will beat you over time.

Calculate expected value before you place a bet and prefer prices that beat the closing line. If you consistently secure better than the market’s final price, you likely have a durable edge.

Line shopping, closing line value and edges

Line shopping means comparing multiple bookies and placing your bet where the price is highest. Closing line value is the difference between your taken odds and the price at kick-off, adjusted for margin.

Beating the close regularly suggests your selection method is sound. Use our partner links to browse alternatives quickly and lock in top prices.

Expected value, payout rate and ROI tracking

Expected value combines your probability estimate and the odds to project average outcome over time. Payout rate is the bookmaker’s return percentage, which you overcome by finding mispriced odds.

Track ROI by market type to see where your time is best spent. Reallocate effort to higher-yield angles and retire strategies that underperform after sufficient sample size.

When to pass: pricing uncertainty and noise

Passing is a positive action when information is thin or lines feel efficient. If you cannot define your edge in one clear sentence, you probably do not have one.

Injury rumours, weather, or tactical ambiguity can make a fair price difficult to gauge. When in doubt, wait for better information or a live angle instead.

In‑play betting tips, timing edges and cash out

In‑play markets move quickly and punish slow reactions, so preparation is everything. Create a plan before kick-off, then let the match confirm or deny your entry criteria.

Latency matters in-play, so use fast, reliable feeds and avoid betting on delayed streams. Price changes around goals, red cards and half-time can offer precise windows.

Pre‑match prep, live notes and momentum shifts

Pre-write scenarios: what you will do if the favourite concedes early, or if the game starts cagey. Live notes on pressing, passing lanes, and tactical tweaks help you spot shifts before prices fully react.

Do not rely solely on possession or shots; focus on chance quality and territory. Enter at prices that reflect your updated probability, not excitement.

Second‑half angles, late goals and time decay

Second halves often open up after subs and fatigue, increasing goal probability in some matchups. Time decay compresses prices for totals, so a delayed entry can be justified when play pattern supports it.

Conversely, game states with a happy draw can reduce late goal risk. Align your in-play bets with incentives for both teams, not just momentum.

Cash‑out maths, partial cash‑out and hedging

Cash-out offers include margin and are not automatically optimal, so compare to a manual hedge price. If you do cash out, consider partial cash-out to bank some profit while keeping upside alive.

Use cash-out as part of a pre-defined plan rather than as a reaction to nerves. Always ask, “Is this offer better than the current fair price to trade out elsewhere?”

Bonuses, wagering, terms and how to compare

Promotions can enhance value when you understand their true cost and restrictions. Always verify eligibility, time limits, minimum odds and market exclusions before committing funds.

Click our exclusive banners to view current UK-licensed offers in one place. We review and compare them so you can select the most suitable for your style.

Welcome offers, reloads and price boosts

Welcome packages usually deliver the highest headline value but come with strict conditions. Reloads, odds boosts and bet clubs can be more sustainable for regular bettors when terms are fair.

Build a rotation of reputable brands to maximise promos without overexposure. Track net benefit after wagering, not just the face value.

Wagering requirements, caps and eligibility

Wagering multiplies the amount you must stake before withdrawing bonus-derived funds. Check contribution rates by market, maximum winnings, expiry, and any payment method exclusions.

Minimum odds can push you into higher-variance selections, so size stakes modestly. If terms reduce your edge, it may be better to decline the promo and take the top price instead.

How we compare bonuses across bookmakers

We evaluate promotional value net of wagering, market access, min odds and time window. We also examine site usability, payout speed, KYC efficiency and safer gambling tools.

Use our reviews and banners to choose a licensed operator that fits your needs. Secure the best available terms and verify all conditions before you bet.

Data, research, models and tracking your bets

Shape your edge with consistent research, not hunches. Even a simple model built from stable stats beats guesswork over time.

Document your reasoning so you can review and refine. This discipline also reduces emotional decision-making during variance.

Building a simple model and testing inputs

Start with a handful of predictive inputs like shot quality, recent strength of schedule and lineup continuity. Calibrate weights using historical data, then test out-of-sample before risking money.

Keep the model simple and robust rather than complicated and overfitted. Update cautiously and compare predictions to closing prices for feedback.

Sources of data and how to avoid bias traps

Use consistent, reliable data sources and standardise definitions so stats mean the same thing across leagues. Avoid cherry-picking timeframes or overreacting to tiny samples.

Beware of recency and confirmation bias by setting rules before you look at the prices. Let structured analysis, not emotion, drive your selections.

Tracking prices, bet rationale and outcomes

Record the odds you took and the closing price to gauge whether you beat the market. Log your pre-match rationale and post-match review in the same place.

Over time, this habit reveals which insights are durable and which are noise. It also makes it easier to scale up successful approaches responsibly.

Bookmakers vs exchanges: fees, odds and uses

Traditional sportsbooks set margins into their prices and often limit winners at scale. Exchanges charge commission but can offer sharper prices and the ability to both back and lay.

Choose the venue that best suits your selection, stake size and timing. A blended approach often unlocks better value and flexibility.

Commission rates, liquidity levels and depth

Exchanges add commission to net winnings, so factor that into any comparison. Liquidity and market depth vary by event and time, affecting your achievable stake and price.

On quiet markets, sportsbooks may beat exchanges on final price and fill. On major fixtures, exchanges often lead on sharpness and transparency.

When to use exchanges versus sportsbooks

Use exchanges to back at bigger prices, to lay outcomes you oppose, or to trade around key moments. Use sportsbooks for promos, best odds guaranteed on racing, and niche markets with low exchange volume.

Always check both sides via our partner links before you click confirm. Even a 0.02 improvement in decimal odds adds up across a season.

Lay betting, trading and managing exposure

Laying an outcome is like acting as the bookmaker, so understand liability and worst-case loss. Trading in and out around information events can reduce variance when you plan entries and exits properly.

Set maximum liability thresholds before you place any lay bet. Stick to them regardless of match emotion or commentator noise.

Responsible betting tools, checks and guidance

Gambling should be enjoyable entertainment, not a way to make money or solve problems. Set time and money limits and only stake what you can afford to lose.

All offers featured are for adults 18+ and from UK-licensed operators. Please use safer gambling tools and take breaks regularly.

Only 18+ and keep gambling within your means

You must be 18 or over to use UK betting sites, and age verification is required. Bet with a clear budget and never borrow money to gamble.

Do not treat gambling as a source of income or financial security. If it stops being fun, stop and review your habits.

Safer gambling tools, time-outs and exclusion

Every reputable operator offers deposit limits, loss limits, time reminders, time-outs and self-exclusion. You can set these in your account area and adjust them to fit your needs.

Cooling-off periods help you reset after a busy run of fixtures. Self-exclusion is available if you feel your control slipping at any point.

Signs of harm and where to get confidential help

Warning signs include chasing losses, hiding spend, betting with bill money, or feeling anxious about gambling. If any of these sound familiar, take a break and seek support.

UK-based help is confidential and non-judgemental, and you can access guidance any time. Look for links on operator sites to dedicated support services and blocking tools.

Direct next steps and how to use Best Of Bets

Compare odds, promos and markets from UK-licensed brands with the banners and links on this page. Click through to secure verified welcome packages or reload bonuses that suit your style.

Build your staking plan, track your bets, and only proceed when the price is right. Enjoy the action, keep perspective, and bet responsibly at all times.

Odds and offers are subject to change, availability and operator terms. This content is for information only and is not financial advice; gambling is for 18+ adults in the UK.

Please gamble responsible – online gambling is for 18+ aged adults only. Please review the terms of the online casinos and bookmakers we advertise here on our site.
How do I convert fractional and decimal odds into implied probability?

Convert fractional A/B to decimal by (A ÷ B) + 1 and implied probability by B ÷ (A + B), while decimal D implies probability of 1 ÷ D.

How do I identify a value bet?

A bet is value when your estimated true probability for an outcome exceeds the bookmaker’s implied probability at the available odds.

Which football markets should I learn first?

Begin with match result (1X2), double chance, draw no bet, totals and both teams to score, before exploring handicaps, Asian lines and correct score.

What staking plan and base unit should I use?

Use small base units of roughly 0.5%–2% of bankroll with level or percentage staking, adjusting only as your bankroll and confidence evolve.

What is closing line value (CLV) and why is it important?

CLV is the difference between your taken odds and the price at kick-off, and beating it consistently indicates a sustainable edge.

How should I approach in‑play betting and cash‑out?

Pre-plan entries, rely on fast, reliable data, stake only when live prices match updated probabilities, and compare cash‑out offers to a fair manual hedge.

How do bookmaker bonuses and wagering requirements work?

Welcome and reload offers can add value but usually include wagering, minimum odds, market exclusions and expiry windows that must be met before withdrawal.

When should I use a betting exchange instead of a sportsbook?

Choose exchanges for sharper prices, liquidity-led trading and laying, and sportsbooks for promotions, Best Odds Guaranteed on racing and niche markets.

Who can use Best Of Bets’ offers and how do I bet safely?

Offers are for UK adults aged 18+ only, so set deposit and loss limits, never chase losses, and bet only what you can afford to lose.

How does Best Of Bets help me compare UK bookmakers and secure bonuses?

Best Of Bets compares odds, markets and verified UK‑licensed bonuses in real time, with links to claim offers and read full terms and conditions.

It’s a game that stood out from the fixture list when the draw for Euro 2020 was made some 18 months ago in Budapest.

On Friday night, the Auld enemy will lock horns at Wembley, as England face Scotland. After a relatively comfortable opening win for Gareth Southgate’s men at a steamy Wembley last Sunday, the Three Lions are firms favourites to book their place in the last 16, with victory against their neighbours.

BoyleSport, BetFred and William Hill all have England at 1/3 on to beat Steve Clarke’s men. The Scots meanwhile, wasted a number of chances against the Czechs in their respective 2-0 loss at Hampden on Monday, but are a better side than the bookies’ valuing suggests.

Highly motivated and with a host of Premier League stars set to face-off, Scotland must avoid defeat in north London, and if a price of 10/1 with William Hill for the win is slightly eye-opening, the draw at 9/2 is a little more appealing, with both Bet365 and Betfair.

As the two meet in a rematch of their Euro ’96 clash, England won out after Alan Shearer’s opener and Paul Gascoigne’s memorable solo goal, in a 2-0 win.  If you fancy a repeat of the scoreline on Friday evening, SkyBet will give you 9/2 odds.

Before Gazza’s goal under the Wembley arch on that Saturday afternoon in June 25 years ago, David Seaman had produced a save – via his elbow – from Gary McAllister’s spot-kick seconds earlier.  Given both country’s intriguing penalty narrative, can Scotland still boogie from 12 yards, or will captain Harry Kane net his first of the tournament from the spot?  For a penalty to be taken, SkyBet currently offer a 13/8 price, whilst for a penalty to be missed, 8/1 could rake in the rewards.  Individually, Bet365 are offering rather more enticing value, and for Scotland to again miss a penalty at Wembley, 28/1 odds are very eye-catching, whilst to successfully convert, 12 /1 is similarly attractive.

Finally, for those of you who like your player to score markets, Southampton’s Che Adams is likely to start against the country of his birth on Friday.  For the Scotland striker and his opposite number Kane both to score, 11/1 is there for the taking, again with SkyBet.

Sports-specific betting guides for smarter wagers

How to compare sportsbooks, odds and promotions

Choosing the right bookmaker for each sport starts with a clear comparison of pricing, market depth and payout speed. Use our bookmaker buttons and banners to access exclusive deals, then benchmark odds, features and limits side-by-side before you place a bet.

Look beyond headline prices and check margins, each-way terms, cash-out rules and bet builders on the sports you follow most. When you are ready, click through our affiliate links to claim verified offers from trusted UK-licensed brands, 18+ only and T&Cs apply.

Football betting strategy and match markets guide

Football offers the broadest range of pre-match and in-play markets, but beating the margin needs structure and discipline. Start with your model of team strength, expected goals (xG), game state tendencies and schedule fatigue, then let prices come to you.

Key Premier League and international markets

Full-time result, Asian handicaps and goal lines are the core markets where volume creates sharper pricing and liquidity. Player props, cards and corners can hold more inefficiencies, but they also carry higher variance and stricter limits.

Bet builders combine correlated legs, so only add selections that you believe the bookmaker has undervalued. If you prefer simplicity, target single markets and use our partners’ odds boosts when they overlay your edge, never to create one.

Data-driven angles and pricing football bets

Convert qualitative views into numbers by rating chances created and conceded rather than raw scores. Adjust for finishing luck, injuries in key zones, travel and rest days, and how a team fares against pressing or low blocks.

Price your own line, compare it with our recommended bookmakers’ markets, and only bet when the difference justifies the risk. Track closing line value to measure process, not just results, and refine your assumptions weekly.

In-play football betting and cash-out tactics

Game state changes everything, so update your view after goals, cards and substitutions, paying attention to tactical shifts like added width or a high press. Focus on matches you can watch, and avoid impulse bets after momentum swings.

Cash-out can reduce variance when injuries or red cards break your pre-match edge, but it is not free. Compare the implied cash-out price to your own live estimate, and only use it when it improves your expected value.

Horse racing form study and each-way betting tips

Racing rewards preparation, with value hiding in pace maps, trainer patterns and under-bet yards. Build your shortlist by surface, trip, pace and track configuration, then price each runner before looking at the market.

Reading the racecard and spotting value angles

Focus on last three runs for recency, eliminating efforts at unsuitable trips or on the wrong going. Note class moves, headgear changes, jockey bookings and weight swings, especially in tightly rated handicaps.

Construct a pace map to anticipate front-runners and cover, then downgrade closers in small fields without pace. For each-way betting, only back when place terms and field size offer genuine upside after dead-heat rules.

Going, draw, pace and trainer intent explained

Going and draw biases can be track-specific and weather-dependent, so keep local notes and update them frequently. When stalls are favoured, pace on the right section of the track compounds the draw advantage.

Trainer intent often shows via entries, travel, first-time equipment and reappearance gaps. Use our partners’ extra-place offers when they tilt the expected value in your favour, and always confirm non-runners and rule 4 deductions.

Tennis betting markets, surface trends and stats

Tennis is a serve/return puzzle shaped by surface speed, altitude and balls used. Model hold and break rates by surface, then adjust for match length, scheduling and recovery time.

Tournament stages, draws and momentum factors

Early rounds can create mismatches, but line movement is fastest there, so price-check diligently. In later rounds, fatigue and pressure widen spreads between good and great servers as small breaks become decisive.

Draw position matters if a player avoids big servers or elite returners until semi-finals. Use live markets to exploit tactical shifts like deeper returns or increased net approaches, and be wary of medical time-outs masking strategy.

Cricket betting on Tests, ODIs and T20 strategies

Format changes everything in cricket, with Tests rewarding patience and T20s magnifying variance. Price in pitch preparation, boundary size, dew and matchup roles such as powerplay specialists and death bowlers.

Pitch, weather, toss and matchups that matter

Weather drives totals and wicket-taking, so track wind direction, humidity and cloud cover. In limited-overs, dew after the toss can skew chasing value and fielding standards.

For player bets, concentrate on role security and over allocation rather than raw talent alone. Use boosts on bowlers when pitch data indicates movement or two-paced surfaces, and accept that T20 edges are thinner.

Golf outright, each-way and in-play betting guide

Golf prices reflect course fit, recent ball-striking and market bias towards big names. Build a pool by strokes gained profiles, splitting off links, desert and tree-lined specialists.

Course fit, strokes gained and weather splits

Target players whose approach play and driving accuracy match course demands, then layer in putting volatility. Wind and wave splits create hidden value, especially when tee times expose a calmer half of the draw.

Each-way terms vary widely, so compare places and reduction rules across our partner bookmakers. In-play, look for elite tee-to-green players who putted poorly on day one, because positive regression can be swift.

Rugby Union and League betting tactics and odds

Handicap markets hinge on set-piece dominance, tactical kicking and card risk. Price in altitude, travel and squad rotation, and avoid overreacting to derby narratives without numbers.

Player performance lines can misprice tackle counts and metres carried when weather collapses ball-in-play time. Shop around our recommended sportsbooks for alternative lines that better fit your projection.

Darts and snooker markets, lines and key angles

In darts, leg formats and doubles pressure shape averages and checkout rates. Focus on consistency metrics rather than isolated high checkouts or one-off ton-plus legs.

In snooker, frame unders rise with tactical players and heavy cloths that slow the game. Player form cycles are real, but anchor your prices in long-run pot success and safety success, not highlight reels.

Motorsport, F1 and cycling ante-post betting tips

In F1, outright and podium markets revolve around track characteristics and upgrade schedules. Correlate sector profiles with car strengths, then factor weather and safety car likelihood to price in-race volatility.

Cycling bets should model team roles, course gradients and wind exposure. For ante-post positions, stake smaller, add at better prices when form and parcours confirmations arrive, and avoid chasing leaders after a single stage win.

Greyhounds and virtuals, markets and staking tips

Greyhound edges usually come from early pace and trap bias on specific tracks. Track sectional times trump overall time, and crowded middle traps can turn clean breakers into winners.

Virtuals are RNG-based and should be treated as entertainment with tight limits. If you play, cap stakes strictly, avoid progression systems, and never view virtual outcomes as predictable patterns.

Bankroll, staking plans and risk management

Set a ring-fenced bankroll you can afford to lose and size stakes as a small percentage. Fixed or proportional staking beats chasing losses or doubling strategies that breach limits.

Log every bet with price taken, closing price and rationale, then review monthly. The goal is to refine decision quality, not to guarantee profit, and to stop immediately if betting affects your wellbeing.

Taking bonuses, boosts and offers responsibly

Welcome offers, profit boosts and extra places can add value when they align with your edge. Always read terms, check min odds, payment restrictions and expiry, and avoid wagering requirements that do not suit your style.

Track offer profitability over time and never bet solely to clear a requirement. Use our affiliate links and banners for verified UK-licensed deals, 18+ only and T&Cs apply.

In-play betting, cash-out and market timing

Timing matters more than hot takes, so let the market overreact and then reassess with data. Use stoppages to update projections calmly, not to chase swings or revenge-bet after a bad beat.

Pre-match, aim to beat the closing line by taking early prices when information asymmetry exists. In-play, specialise in a league or format to understand tempo, substitutions and how officials influence totals.

How Best Of Bets compares odds across bookies

We benchmark prices across leading UK bookmakers, highlighting real-time edges and market depth. Our comparisons show margins, place terms and cash-out rules, so you can select the right operator for each sport and bet type.

When you see value, click through our banners to lock in enhanced prices and verified promotions. This approach streamlines your workflow from research to bet slip, helping you act before lines adjust.

Responsible gambling and safer play essentials

Betting is for adults aged 18+ and should remain a fun, controlled leisure activity. Set deposit, loss and time limits, take breaks, and never gamble to solve financial problems.

If you feel pressure, stop and seek help, and opt out of marketing if you need space. Keep gambling away from work and family commitments, and never place bets on behalf of anyone under 18.

FAQs on sports betting guides and comparisons

How do I decide which bookmaker to use for a sport? Compare odds competitiveness, market variety, limits, settlement speed and offers specific to that sport, then use our affiliate links to claim the best fit for your strategy.

What is the quickest way to improve results? Track prices you take against the closing line, specialise in one or two sports, and only stake when your number beats the market after fees and terms, 18+ only and please gamble responsibly.

Please gamble responsible – online gambling is for 18+ aged adults only. Please review the terms of the online casinos and bookmakers we advertise here on our site.
How do I choose the best bookmaker for a specific sport?

Compare odds, margins, market depth, limits and payout speed for that sport, then use Best Of Bets links to claim verified UK-licensed offers (18+, T&Cs apply).

What football betting strategy helps beat the margin?

Price matches using team strength, xG and game state, and only stake when your number beats the market and shows closing line value over time.

When should I use cash-out in football?

Use cash-out only when the offered figure is better than your live estimate after events like injuries or red cards, not as a default.

How do I find value in horse racing each-way bets?

Check going, draw and pace, ensure field size and place terms create positive expected value, and confirm non-runners and Rule 4 deductions.

What tennis factors matter most across different surfaces?

Model hold and break rates by surface, then adjust for match length, balls, altitude, scheduling and recovery.

How should I approach T20 and ODI cricket betting?

Price in pitch and weather, boundary size, dew and defined roles (powerplay/death), accepting that T20 edges are thinner and variance higher.

What makes a good golf outright or each-way bet?

Target players whose strokes gained profile fits the course, factor wind and wave splits, and compare each-way places and reduction rules across bookmakers.

What staking plan should I use to manage risk?

Ring-fence a bankroll and stake a small fixed or proportional percentage per bet, avoiding chasing losses or progression systems (18+, gamble responsibly).

How does Best Of Bets compare odds across UK bookmakers?

We benchmark real-time prices, margins, place terms and cash-out rules across leading UK books and flag enhanced promotions you can click to claim (18+, T&Cs apply).

Are bonuses and boosts worth taking?

Yes—when minimum odds, payment methods and expiry suit your strategy and the boost overlays your edge; never bet solely to clear wagering (18+, T&Cs apply, BeGambleAware.org).